A structured, capital-efficient way to test and scale growth


Early-stage marketing spend is often front-loaded. Teams commit budget to agencies, headcount, or campaigns without knowing how long it will take to see results or whether the market will respond.

Lift24 offers a different path. We structure growth investments in fixed-time windows and tie most of our compensation to measurable commercial outcomes. Instead of committing large amounts of cash up front, you can test in controlled cycles and scale what proves out.

This model creates momentum without locking in high burn. It gives leadership teams a way to act faster while maintaining discipline.

Partially solved Rubik's Cube with mixed colors on a dark background.

The Challenge

Growth is still required, but the conditions have changed.
Capital is tighter. Teams are leaner. Tolerance for long payback periods is low.

Yet early marketing investments often require:

  • Upfront cash outlays before signal exists

  • Long lead times to understand if anything worked

  • Fixed-cost structures that are hard to scale back

  • Limited clarity around what tactics are actually driving outcomes

In many cases, the appetite for growth exists, but the confidence to fund it does not.


Hands solving a Rubik's Cube against a blue background.

Our Approach

Lift24 engagements are structured into clear phases that match investment to performance.

Pulse (1 day)
 A focused working session to clarify the growth question that needs answering before new spend is deployed.

Signal (24 days)
 A short engagement to identify high-leverage growth opportunities, define the tests, and outline what signals would justify investment.

Lift (24 weeks)
 An execution cycle where we take ownership of campaigns in adjacent markets or segments. We handle the work. You define the outcomes. Most of our compensation is triggered only when results are delivered.

Rubik's Cube with blue, red, and yellow sides on a light surface casting a shadow.

Why This Works

This model gives financial leaders a way to:

  • Defer significant spend until early proof exists

  • Limit fixed costs and tie investment to observed performance

  • Act quickly without requiring major internal reallocation

  • Learn what works without risking the core

  • Gain visibility into CAC, conversion, and traction before scaling

If you're facing pressure to grow but need to do it with less risk, fewer assumptions, and more clarity, we can help.