A way to support growth across your companies without pushing them into expensive commitments
You want your companies to grow. But in this market, the margin for error is thin. Marketing plans are often too vague, too slow to pay off, or too expensive to justify. Teams are hesitant to move, and for good reason. What works is uncertain. Budgets are tight. Internal capacity is limited.
Lift24 gives leverage to your growth investments. We help portfolio companies test go-to-market strategies in a structured way that preserves capital, limits distraction, and surfaces results quickly. Our work happens in fixed windows, with most of our compensation tied to performance.
We do not offer ideas without execution. We do not run programs with unclear return. We step in when a company needs to find out what can work, without betting too much to learn.
Why It Matters
Early-stage marketing spend is usually front-loaded. Headcount, agencies, and ad dollars are committed well before there is any real feedback. The lead time to know what works is long, and the cost of being wrong is high.
For investors, this creates friction. Companies may delay action entirely, make risky hires, or overcorrect toward low-growth choices.
What’s missing is a model to test growth assumptions without fully loading the balance sheet.
Where We Help
We are most useful in situations where:
A company was over-capitalized in a different market cycle and now needs to grow into its valuation without additional spend
The team needs to explore multiple channels or segments but cannot afford to staff and test them all internally
Leadership is focused on short-term delivery, leaving little room to explore new demand paths for the next quarter or the next phase
A capital raise or sale is on the horizon, and green shoots are needed to support the upside case
A product pivot, team reset, or organizational shift has left a company without the horsepower to drive new growth
What You Get
Pulse
One-day sessions to clarify what needs to be tested and how to frame the decision behind it.
Signal
A 24-day engagement to surface the most viable growth bets and map how to test them with discipline.
Lift
A 24-week execution cycle where we handle the work and tie most of our economics to measurable outcomes.
This model gives your companies structure, speed, and accountability. No long retainers. No unnecessary hires. Just a focused engagement built to learn quickly and scale what works.
If you need to stretch the impact of your growth capital without stretching your portfolio teams, Lift24 can help.